Usability Audit —
Usability is the convenience of using the website. To explain its importance, here is a simple example:
You have come to a huge market with everything from stationery to washing machines. The task is to find one specific product, quickly order and buy it. But the departments in the market are without pointers, there is no certain logic in the display of goods, and it’s impossible to take a look at everything at once. What will be your emotions when searching? Or, okay, let's say you found the right department, there are a lot of similar products, there is only a price list, but there are no consultants. How will you choose and what thoughts will you have?
And these are just a couple of cases that website users very often encounter. Uninformative product cards, creatively but incorrectly labeled buttons, 20 fields to fill in when placing an order, no breadcrumb section indicators, one poor quality photo and other similar things.
Usability-audit will help to identify all the moments that are inconvenient for visitors and quickly fix them. It is important because it affects on:
- number of sales or requests from the website;
- behavioral factors important for search engines.
What is included in
ANALYTICS METRIC CHECK
USER JOURNEY ANALYSIS
CONVENIENCE OF ORDERING
ANALYSIS OF FEEDBACK FORMS FOR PERFORMANCE
CHECK OF AVAILABILITY AND QUANTITY OF CONTENT
LANDING PAGE ANALYSIS
What business problem does Usability-audit resolve?
Growth of organic traffic to the website
Increasing customer loyalty
Cost reduction of paid sales channels
Stages of Usability Analysis
BUSINESS TARGET AUDIENCE ANALYSIS
— will help identify your potential buyers and what will push them to buy.
— to identify their strengths and weaknesses and determine the potential of your project.
CREATING A WEBSITE USERS PATH
— will give an understanding of where they stop, what they scroll, where they come from and why they do not place an online order in any way.
AUDIT OF KEY PAGES
— is there all the necessary information about the product / service, how accessible is it, does it cover objections.
CHECK ALL FORMS ON THE WEBSITE
— their simplicity, ease of filling, the presence of a Thanks Page.
TESTING WEBSITE LOAD SPEED AND ITS ADAPTABILITY
— Mobile First!
CREATING A LIST OF RECOMMENDATIONS TO IMPROVE USABILITY
— with explanations and examples.
How much does a Usability Analysis cost?
A number of factors influence the pricing of this service:
- website size – how many pages should be analyzed;
- number of forms – feedback, subscription, purchase;
- business geolocation — one city/country, several countries, the whole world;
- website age – basic audit at the development stage.
Do you want to audit? Write to our managers and they will estimate the exact cost of the service, taking into account all factors.
Let's discuss the task
We will be happy to estimate your project.