Contextual advertising —
Quickly advertise goods or services, overtake competitors in search results, contribute to the organic promotion of the website, increase demand - everything is possible with contextual advertising. But it is important to set it up correctly. It should take into account the target audience and geolocation, be competitive and not contain phrases that can get banned. Otherwise, the budget will be wasted.
An important difference between contextual advertising and SEO is a quick result. This is a great marketing tool that is especially important for new websites. For those who can't compete with massive resources in search results yet, but already want sales. Properly configured advertising campaigns and optimal bids for ad impressions will help you overtake competitors and find an interested target audience.
Flexible settings, the possibility of optimization, adjustments and advanced analytics give businesses the opportunity to effectively distribute the advertising budget. And also weed out low-quality traffic channels and strengthen those that bring the maximum number of visitors.
What is included inthe contextual advertising setup?
Market and niche analysis
Relevant key requests selection
Reducing negative words
Geolocation and target audience setup
Campaign optimization and retargeting setup
What business problem does contextual advertising resolve?
Quick information about products/services
Increasing profit from the website
Search for an interested target audience
Ability to accelerate sales
Stages of setting up contextual advertising
NICHE AND COMPETITOR ANALYSIS
— to choose the right strategy and find the best traffic channels
ANALYSIS AND REFINEMENT OF LANDING PAGES
— relevance is important for greater effectiveness of advertising campaigns. Otherwise, there may be a large percentage of bounce and more costs for impressions.
KEY REQUESTS SELECTION FOR DIFFERENT TARGET AUDIENCES AND REGIONS
— to show only to interested users and in order to increase the effectiveness of advertising
CREATING ADVERTISING CAMPAIGNS FOR DIFFERENT STAGES OF THE SALES FUNNEL
— to capture the attention of users as much as possible
— tracking events and the effectiveness of advertising campaigns to correctly evaluate the results from impressions
— disabling ineffective ads, adjusting bids
— for a clear understanding of the budget distribution and cost planning for the next periods
How much does it cost to set up an advertising campaign?
The cost is formed from two components: the budget for bids on advertisements + the price for the customization and optimization service. The first part depends on the level of competition in your niche and the number of active campaigns.
The second part will depend on:
- the quantity and quality of promoted landing pages;
- the number of active advertisements;
- niche complexity;
- geolocation coverage.
We will be able to calculate the budget for the launch of contextual advertising only after a deep study of your project and market analysis. Fill out the form below and we will contact you to discuss the task in detail.
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We will be happy to estimate your project.