Quickly advertise goods or services, overtake competitors in search results, contribute to the organic promotion of the website, increase demand - everything is possible with contextual advertising. But it is important to set it up correctly. It should take into account the target audience and geolocation, be competitive and not contain phrases that can get banned. Otherwise, the budget will be wasted.

An important difference between contextual advertising and SEO is a quick result. This is a great marketing tool that is especially important for new websites. For those who can't compete with massive resources in search results yet, but already want sales. Properly configured advertising campaigns and optimal bids for ad impressions will help you overtake competitors and find an interested target audience.

Flexible settings, the possibility of optimization, adjustments and advanced analytics give businesses the opportunity to effectively distribute the advertising budget. And also weed out low-quality traffic channels and strengthen those that bring the maximum number of visitors.