8 signs of an outdated site —
Is your website dropping into search results and bringing in fewer applications? We have created a checklist so you can check if it’s time to change something, taking into account modern Internet marketing standards.
Any business expands with time, new directions, departments and services for customers appear in it. All this is displayed on the corporate website – it is cluttered with additional pages and optimized content. If all innovations are not built in a simple and understandable structure, it will be increasingly difficult for users to find the necessary information, and they will increasingly leave the resource without leaving a request.
Review the structure of your site for ease of use and ease of finding the right information. It is better to abandon unnecessary design decisions in favor of useful informative blocks that will help visitors quickly find everything they need. For verification, you can attract friends: open the site for them and ask them to find a specific section or service. If a person has difficulties, then the structure must be urgently reworked.
Not long time ago, the overwhelming majority of customers used desktop computers, which is why websites were developed for standard permissions. But now the share of the mobile market has exceeded half, which means that your site must adapt to the screen with any resolution so that the user does not have to manually reduce or increase content for ease of reading.
Modern solutions allow to provide on the site a lot of useful and user-friendly tools. This is a live chat, and blocks of recommendations related products, and all sorts of cost calculators, and services. If you do not know what exactly your customers are missing, you need to analyze the competitors’ websites in order to implement useful functionality on your resource.
Once upon a time, search engines, when reading text on a page, took into account only keywords, neglecting the structure and information content of the content as a whole. For the sites of that time, large “sheets” were typical, in which the phrase “buy shoes online store” was commonplace.
Now search algorithms continue to improve and pay attention not to the number of keywords, but to the utility and readability of the text as a whole. Subtitles, lists, a minimum of introductory words, paragraphs of 3-4 sentences – all these requirements are relevant for both new and for a long time existing sites.
Experts at the Stanford Laboratory found that 46% of users pay attention to the design of the site. If it does not correspond to popular trends, for a visitor this means that the company does not care about development and convenience for the client.
At the beginning 2000th, websites were developed as realistic as possible; there were three-dimensional elements, a variety of fonts of natural textures. Today, developers prefer not to distract the visitor with unnecessary details and use simple laconic fonts, flat icons and minimalist design of the pages.
No brand connection
The company grows and develops, updating corporate colors is common for those who follow current trends. Do not forget to update the site design so that it keeps in touch with the rest of your branding elements. This will preserve the recognition of the company and the loyalty of the audience.
Sites with flash are displayed incorrectly on mobile devices, are blocked in most browsers and very heavy for browsers. The vast majority of dynamic content is now implemented using other technologies that require far fewer resources. If your site still has elements on flash – it’s time to update it.
The results of the research showed that 57% of visitors are ready to wait for the page to load no more than 3 seconds, after which they will close it without viewing it. Such actions increase the bounce rate and reduce conversion, which is why the site is lowered in the search results. Review the content and code of the pages, check the download speed and user behavior with special tools to understand what changes are required.